Daily Checklist for Your Fitness Business Success
Making a success in any personal training business is an ongoing procedure. There is no time to sit back and relax. The fitness business is highly competitive, as becoming fit and leading a healthy life are now popular buzz words. To stay on top in fitness marketing and ensure you enjoy a large slice of the business, check out the following tips:
Increase in client base
Even if you already have a good size personal trainer client base, do not get comfortable with the figure. Fitness enthusiasts come and go like rolling waves. To keep your business in top running mode you should look to net new clients on a daily basis.
Checking out leads for new clients
So how and where would you go to snare new clients? You need to maintain a database of all the people you have been in contact with, and stay in touch with them. Continuous follow-up with such contacts on promos, new challenges and any contests being organized should be done. This regular exposure of your fitness business often leads to new memberships.
Follow-up on service rendered
Though your regular list of clients may appear satisfied and continue their membership, you have to make their experience a step better. Approach a few clients every day and ask them how they are faring and if there are any improvements or changes in the routine which they may require.
This approach will make the clients feel that you do really care about their fitness development and will earn your setup that extra special touch of care and concern. It is an approach that will keep your current client list steady for a long period of time.
Assessing the client
When a personal training client first approaches you for membership, it is time to conduct a proper assessment. The purpose of such assessment is to form a good rapport, discuss solutions and build a value-based connection. Clients look for reassurance and encouragement when it comes to a workout programme. If they feel happy and satisfied that you can guide them through this journey, you will have passed the ‘assessment’ test. Most good fitness courses and personal training certification providers will offer a business module to teach you how to successfully market your fitness company.
Have you been guilty of missed opportunities? Not following up on leads you may have lying in your business ledger? People who have made contact earlier but eventually did not sign up may at a future date have second thoughts on joining. It is your job to keep in touch with people on this list. In spite of such follow up a person may still not bite the bait.
Do not back off. Move on to the next name and in such manner, down the list. If you sit tight after getting a few negative replies, you will be missing out on probable opportunities. More often than not personal contact can help people to turn doubt into a firm commitment.
A helpful checklist
To help you in your quest to net new clients, follow this daily list of ‘do’s.
- Look to net a new membership
- Look for a minimum of three new leads
- Make contact with any leads that do not sign up
- Check around for referrals
- Meet at least one new contact
- Within your current client list conduct personal follow-up to build good rapport.
A Beginner’s Guide to Exercise
If you are planning to start working out, to enjoy the sessions and make positive progress you need to follow a few basic and helpful tips. Or you may wish to start working out, but are unable to find the right motivation. Using the services of a personal trainer or a fitness boot camp in Bondi could help you to overcome this hurdle.
Your reason for working out
Reasons to work out could include – keeping good general health, building muscle or, and as more often is the case, shedding extra weight. So what is your reason? Depending on the same, before you start your work out sessions, you should set a goal. If you desire to lose weight or build muscle it could take several weeks to achieve the same, or to make positive progress.
This could lead to disappointment and often total stoppage. To avoid such a situation, set a couple of short term goals – like losing maybe a kilo or two in a set time frame. Once you achieve this, you can up the ante and work on shedding a few more kilos. Building muscle also takes time – the effort should be steady and sustained. When I trained with my boot camp I saw results almost right away!
Different workout activities
When you plan to work out it does not necessarily involve joining a gym. If there is any outdoor activity or sport that you enjoy getting involved in, it could prove an ideal choice. Activities like hiking, surfing, biking, running, skiing, rock climbing, soccer etc are all ideal for keeping you fit and active. Such activities will help you keep in shape both physically and mentally.